The Management Team

  • Gary Jones


  • Amanda Jones

    Executive Vice President

  • Shelby Schmidt

    Director of Operations

  • Sally Shoemaker

    Traffic Manager

The Management Team

Gary Jones – President/CEO

Gary has decades of experience in agency management and TV sales and management. Beginning with a position in media at the Leo Burnett Company – the industry’s leading full-service advertising agency, and later at DMB&B on the Anheuser-Busch account – life within to leading ad agencies was a wealth of experience. Gary eventually moved to the sales side of the broadcast industry with companies such as, Petry Television, TeleRep and CBS, where he learned another aspect of the buy/sell dynamic. This well-rounded experience provided Gary with a guide for how best practices might look in the eventual formation of Lincoln Media.

In 1991, Jones Communications Group was founded as a consulting and media planning/buying service in the general market. Within 5 years the focus became direct-to-consumer advertising, which led to incorporating as Lincoln Media Services in 2001. Lincoln Media continues to serve many national clients for their direct response marketing needs today.

Gary is transitioning responsibility for daily operations to an expanding new management team in order to assure a seamless upgrade of media services, while maintaining our core values to the benefit of clients nationwide.

Personal interests includes aviation, golf, fitness training and spending time with his grandkids.


Amanda Jones – Executive Vice President

Amanda brings years of experience in corporate operations, sales and personnel management to Lincoln Media.  Her positive attitude and winning personality are intangible assets that benefit media partners and clients alike.  She has distinguished herself as an innovative thinker by developing new support services for our media partners designed to manage and maximize media offerings.  She is dedicated to making Lincoln Media the preferred resource for our media network through timely sales reports and forward looking performance analysis.

Amanda has proven to be a detail-oriented manager.  She has shown that timely and accurate media and client service is her normal operating mode; where improvements in procedures can be made she is quick to identify and upgrade systems.  She has the “client-first” sensibility that we strive to achieve on all levels of service at LMS.

Amanda enjoys writing and/or playing music, aviation and spending time with family and friends.


Shelby Schmidt – Director of Operations

Shelby’s managerial, art and marketing experience have been an asset to Lincoln Media from the start.  Her interest in creative media was developed while attending Lake Forest College in Lake Forest, IL, where she earned her Bachelors degrees in Business and Studio Art. Her experience as a marketing associate for a private equity real estate investment firm serves her well in her current role.

During her time at Lincoln Media, she has gone above and beyond the “skill set” necessary for her job title.  Her strong work ethic, as well as her continued desire to learn the business, have been a huge benefit in many departments of LMS – especially media operations.  She is happy to help out with various operational tasks, as needed, and is a “right hand” to Amanda.

Shelby enjoys photography as well as running. She recently ran her 3rd half-marathon.


Sally Shoemaker – Traffic Manager

Sally’s well-rounded business and media experience set the stage for her current role at Lincoln Media.  Her background experiences include positions in fulfillment and circulation, customer service and subscription renewal.  In addition she has had responsibility in bulk sales and editing for 4 specialty publications.  Before joining the team at Lincoln Media, she spent 12 years as personnel and event coordinator for a huge non-profit.

As Traffic Manager, her responsibilities include the coordination and implementation of all aspects of PI traffic.  In addition, she assists with operational duties as needed.  Sally is a trustworthy team member at Lincoln Media, and she does an outstanding job in leading and managing her department.

Sally enjoys reading, yoga, going to the movies and spending time with family and friends.