What We Do

LISTEN

STRATEGIZE

EXECUTE

ANALYZE

 


 

L I S T E N

Your mission will become our marching orders, but before we can offer the best support, we need to know your objectives. We listen to you and tailor our approach to meet your needs. We become immersed in your campaign to assure that the collaborative efforts of our respective teams are tracking toward your stated goals, but FIRST …we listen.

S T R A T E G I Z E

Once we are all on the same page we enlist appropriate in-house or outside experts to formulate and discuss new solutions. Whether your goals are measured in revenue increases, gaining new market share, exploring DRTV as an adjunct to your retail distribution or launching a new direct-to-consumer initiative, we will collaborate with your team to agree on the best pathway to success. Using our years of experience in most verticals, we can offer new thinking with a focus on the common goal. Lincoln Media is profitable ONLY when your campaign is successful and sustaining. We are invested in your success – making it mutually beneficial to create media solutions that work.

E X E C U T E

It is in the implementation phase of the media campaign that Lincoln Media offers a unique advantage.  The “Hybrid Approach” media placement system developed over the past 15+ years is dedicated to bringing down the cost of launching and maintaining a DRTV effort. We bring the strength of our networks together for maximum efficiency and the result is a cost-per-lead (CPL) or cost-per-order (CPO) that is difficult to beat by any other method.

A N A L Y Z E

The reporting process can break an otherwise well planned campaign. We take all possible “weak links” in a campaign and demand proper processing. Call centers, fulfilment, media placement and network traffic are seamlessly integrated to offer real-time reporting on all key performance indicators (KPI’s). Our goal is to gain traction with audiences nationwide to quickly return invested media dollars to your bottom-line.

When media is a COST – we want to make that conclusion as soon as possible.

When media is an INVESTMENT – it is a long term mutual opportunity. Our professionals will make your product or service a success in DRTV if there is a market!

We understand that what works one quarter may not in another. Seasonality of demand on media time, as well as variables in product sales, will influence the approach. Our media managers monitor your media and key performance indicators daily, with the singular goal of success through effective campaign management.